It has been observed that most supermarkets or retail stores like to place beverage cabinets at the entrance of the store or in places that can be noticed at first glance. Why is this?
Seasonal Demand and Sales Data Speak Volumes
Beverages are hot-selling products in summer. When the temperature exceeds 30℃ in summer, beverage cabinets are placed at the entrance of supermarkets or convenience stores. The sales of frozen beverages are 210% higher than those displayed on shelves in the store. (Tokyo store data in 2021).
Consumer Behavior and Merchants’ Perspective
From the perspective of consumers, frozen beverages placed at the door can better and faster solve the immediate need for thirst. From the perspective of merchants, according to survey data, the average time customers stay at the store entrance is 8.2 seconds (ShopperTrak heat map analysis), but it only takes 3 seconds to make a decision to buy a beverage (Coca-Cola consumer research), making decisions at a low cost and more likely to promote consumption. Beverage packaging is mostly bright colors such as red, blue, and green. According to surveys, the red/blue main color of beverage packaging has a 30% higher reflectivity than ordinary commodities under natural light (Pantone Color Institute), which can activate the brain’s visual cortex faster. For example, the visual capture rate of Coca-Cola red packaging at the entrance is 92% (VS 76% of shelf display)
In summary, the beverage cabinet placed at the door can attract customers to form a fast consumption scene, so how can customers increase the time they stay in front of the beverage cabinet?
Current Problems in Beverage Cabinet Lighting Products on the Market:
Electrical safety risk: Some beverage display cabinet lamps on the market have unreasonable shell designs, resulting in live parts that can be touched by people. If connected to the refrigerator, there is a risk of electric shock. Most of Laidishine’s lamps use a low-voltage power supply, the wires are not exposed, the lamp body is small and exquisite, easy to hide, and the shell material uses insulating PC material to ensure electrical safety and effectively solve the risk of electric shock in commercial refrigerator lamps. Laidishine provides professional beverage cabinet/refrigerator LED lighting solutions, CRI>90 color rendering technology increases sales by 22%, IP65 waterproof and fog-proof, 30℃~60℃ stable operation, serving Walmart and other Fortune 500 companies.
Insufficient light efficiency and color rendering: The color rendering index of some commercial refrigerator LED lights used on the market is less than 80, which causes beverage color distortion and affects consumer purchasing decisions; and some merchants’ incorrect use of supermarket refrigerator light color temperature will also lead to poor display effects of beverage cabinets. Too bright light will cause the light to be too glaring, and warm white light or incorrect use of pink light may also cause transparent bottled drinks to appear turbid. As a Chinese cold chain lighting supplier, Laidishine has been specializing in the production of refrigerated lighting products for 13 years. According to the display needs of beverage cabinets, it has designed a product that is most suitable for beverage cabinets-SPUhttps://www.laidishine.com/product/vertical-door-lighting-vertical-freezer-door-light-spu-vc/. The SPU series not only has high color rendering LED lighting, but also has special designs for shelf lights, ceiling lights, and column lights in beverage cabinets, especially designs with CRI>90. Data shows that the beverage purchase rate is 22% higher than that of ordinary lighting when using special lights for refrigerators with a CRI above 90.
Insufficient durability and environmental adaptability: The temperature of the heat dissipation area of a normally operating beverage cabinet compressor can reach 60℃, and too high a temperature will cause ordinary LED lights to decay; and frozen beverage cabinets will produce condensation water during operation, which will cause damage to the lamps if it penetrates into the lamps. Laidishine’s refrigerated cabinet lighting products use aluminum alloy circuit boards, which effectively dissipate heat and reduce the damage to the lights caused by high temperatures; At the same time, Laidishine has IP67 and IP65 protective beverage cabinet LED lights, which can not only effectively prevent condensation water from penetrating, but also prevent dust, which can greatly extend the service life of the lamps.
Good Lighting Increases Appeal and Sales Conversion
Good lighting effects can make beverage displays more colorful and attractive, thereby prompting consumers to buy. Laidishine beverage cabinet lighting also offers a variety of color temperature options. Customers can choose the appropriate color temperature according to the specific needs of the store, so as to maximize the advantages of the display cabinet.
Certified for Global Trade Compliance
Laidishine customizes professional refrigerated lighting solutions for you. In terms of regulatory compliance, Laidishine cold chain lighting certification meets the requirements of many import and export countries, such as UL, CE, ROHS, etc., making imported and exported products more compliant with regulations.
