The Empire State Building (ESB) today announced a Lunar New Year celebration on Jan. 30 with a virtual lighting ceremony and reveal of a new, festive Fifth Avenue Lobby window installation to celebrate the Year of the Tiger.
At 4:45 p.m. EST, the Empire State Building’s world-famous tower lights will be lit red in a virtual LED lighting ceremony to coincide with the New York City sunset. The ceremony will be available for playback on YouTube, Facebook, Weibo, and WeChat.
The building’s iconic Fifth Avenue Lobby windows this year feature a festive installation with artistic imagery and representations of this year’s animal – the tiger. Revered as heroic characters, tigers symbolize great strength amid adversity. The animal is depicted in an array of colors and art styles among diverse landscapes in a series of three scenes. The windows celebrate Chinese culture and history with images in florals, white, and gold. The festive display will remain in the lobby until Feb. 24.
“Our tower LED lighting and Fifth Avenue window displays are annual Lunar New Year traditions at the Empire State Building, and we are happy to celebrate the Chinese community in the US, in China, and all over the world,” said Jean-Yves Ghazi, president of the Empire State Building Observatory.
More information about the Empire State Building and its tower lights can be found online. B-roll of the lighting and imagery of the windows can be found here.