According to the survey, 80 percent of shopping is emotional, while only 20 percent is logical. Emotions are malleable and subject to influence. The big brands are currently concentrating on light environment investment. Customers are paying more attention to the shopping experience and have higher lighting requirements as a result of increased consumption. Snack shops and supermarkets should improve their lighting to satisfy customers’ desire for a high-quality light environment.
Current status of lighting design for hypermarket stores
1. Insufficient and uneven illumination
The refrigerated display lights of many supermarkets are either bright or dark, which results in some products not being completely displayed.
2. Incorrect color temperature selection
The color temperature of some lighting fixtures doesn’t match the genuine thing, based on our actual transformation procedure. In order to adequately illuminate and showcase the frozen goods within the island cabinet, neutral lighting is typically required. Tuy nhiên, some lamps and lanterns are excessively bright, which detracts from the shopping experience for customers.
3. Use different brands
The quality and technology of lanterns and lamps vary, and as they are used, the brightness of the lamps varies as well, which detracts from the overall aesthetics of the lighting and raises the expense of late maintenance.
4. Lack of functionality
Each area does not have an obvious design difference, can not highlight each part of the function, and can not use the illumination to play a very good leading role for the consumer.
Lighting is the soul of the store environment. It does more than just light up the area; it also shapes the visibility of the items in the area and shows the quality of goods. Using lighting to shape emotional space, functional space, and aesthetic space.
Lighting guides the movement of customers.
Excellent illumination will direct the flow of the customer’s mobile line, extend their shopping paths, and allow them to flow into them.
High-quality lighting will enhance the expressiveness of the goods
High-quality lighting can make products look lifelike, make food look delicious, stimulate the consumer’s appetite, and make consumers open their wallets and buy even more
Enhancing the customer experience
An appropriate lighting design may give the retail shop space a feeling of hierarchy, not only to help customers recognize the different sections but also to make them feel at ease while they shop, which will increase the number of return customers. Increase the stickiness of your brand.
Increase the value of your brand
The client’s vision is phototactic; they enjoy bright, vivid colors and sparkling objects. High-quality lighting helps rebuild the brand’s conversation power and turns the aesthetics of the room into the brand premium’s primary differentiator.
Vì thế, what kind of lighting does the retail space need to satisfy customers’ desire for a comfortable shopping environment? Laidishine has served more than 3,000 consumers worldwide. According to experience, lighting has long progressed beyond basic lighting functions. It needs to go deep into reality and conduct in-depth analysis from the perspectives of both consumers and customers, specifying a high-quality light environment. Based on the industry pain point, Laidishine launched the overall LED lighting solution, with professional design and professional service experience, enabling corporate brands to survive in the fierce competition.
Solve retail lighting’s 4 pain points
1. How to use the light environment to attract customers to stay?
A key strategy for establishing a store theme and drawing in customers is to use sensible lighting design. at the mall’s entrance to make a powerful visual impression, draw attention, and encourage consumers to purchase items. In order to draw consumers’ attention and pique their interest in making a purchase, the majority of supermarkets place fruit or colorful snacks at the door.
2. After staying, how to make customers feel comfortable in and natural light environment?
The most crucial visual characteristic of products in a supermarket setting is color. Fresh red meat, golden bread, green vegetables, brightly colored fruits, special north-south products, department stores, vân vân. are all found in supermarkets. Depending on the features of each area, the light’s color rendering and the temperature selection should also vary in order to maximize the restoration and accentuate the color of the products.
3. How to use the high-quality light environment to establish emotional links with customers and promote repurchase?
We have good and bad memories when we eat certain foods or use certain brands of products. Once you come back, that impression will pop up. This memory becomes the basis for buying again. Through the light color and color, the freshness of the goods, wave after wave, will become the customer’s memory, forming the store brand and attraction.
4. How can lighting solutions be designed for brand chain stores to facilitate quick brand duplication and accomplish effective transformation and upgrading?
How may a sensible lighting plan be created to accomplish quick replication and effective improvement? Trên thực tế, this is a rather challenging task. Expert marketers typically advise against selecting multiple lighting suppliers because quality and technology will undoubtedly differ. Considering the particular lighting options, field visits and drawings are the initial steps towards achieving transformation and upgrading.
Benefits of the one-stop lighting solution offered by Laidishine
1. High quality
Quality is the lifeblood of an enterprise. We adhere to strict quality control; from raw materials to finished products, each process is carefully tested to ensure 100% độ tin cậy. In 2018, it passed the ISO 9001 International Quality Management System certification, held 32 national patents, and fully passed CE, UL, ROHS, BIS, and other international certifications. We adhere to sustainable and energy-efficient production.
We combine cutting-edge German technology with optical principles; all of our lights are controlled by integrated circuit chips, which ensure constant current and voltage and a longer lamp life. Đồng thời, the majority of our products use the most advanced lens technology, which focuses light so that it shines on the product’s surface and doesn’t produce invalid light.
3. The capacity to cater to global brands
Laidishine has gained the confidence and collaboration of numerous globally recognized businesses because of its exceptional product quality and adept customer service skills. For global brands like Carrier, Anthony, Sam’s Supermarket, Walmart, FreshHippo, vân vân., we offer personalized one-stop lighting solutions that enable these companies to accomplish even greater success in the lighting industry.
Excellent lighting design may influence how a room appears, improve the attractiveness of products, and pique customer interest. To increase sales, the unique features and intricacies of the products are highlighted through the use of light and shadow effects.
