When customers stand approximately 1 meter away from store shelves, their effective visual range spans 60–180 cm horizontally from eye level, but the optimal clarity zone, where products are most distinctly visible and attention-grabbing, lies within 80–150 cm. Items positioned in this focal area tend to experience faster sales turnover.
Shelf Display Zones & Functions:
✔️ H45–60 cm: Storage Area
✔️ H60–180 cm: Product Display Zone
✔️ H80–150 cm: Prime Display Sweet Spot
✔️ H180–240 cm: Atmospheric/Brand Space
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