Now commercial lighting in supermarkets can be seen everywhere.
Qual o papel que eles desempenham nos supermercados?
Qual é o impacto nos consumidores?
Supermarket lighting is divided into two categories: ceiling lighting and shelf lighting.
As the primary source of general lighting in the supermarket, the ceiling lighting must offer enough brightness for customers to view and identify the goods, as well as other places inside the supermarket. Ao mesmo tempo, by using appropriate brightness and color matching, ceiling lighting may create a good ambiance for shopping, allowing customers to buy in a comfortable and warm setting.Furthermore, the ceiling lighting design can improve the shopper’s perceived sense of space, the shopper’s capacity to examine details and evaluate products, and the overall shopping experience and sales.
Shelf lighting is more focused on emphasizing product qualities and gaining client attention. By providing local lighting for specific goods or areas, shelf lighting can make the color of the goods more bright and vivid, particularly for some of the more important colors of the goods, such as fruits, bebidas, jewelry, e assim por diante. The appropriate shelf lighting can make their color more real, allowing customers to better understand the product’s characteristics. Além disso, shelf lighting may be changed based on the type and style of goods, using scientific lighting design to create a comfortable and harmonious lighting environment, thereby improving the customer’s shopping experience.
Em geral, the supermarket in the lighting design fully considers the customer’s shopping experience, product display effect, and other factors, the ceiling lighting and shelf lighting want to cooperate, to provide customers with a clear and comfortable shopping environment, while highlighting the characteristics of the product, attract customers’ atenção, improve customer desire to buy, promote sales.
