In today’s fiercely competitive retail market, the lighting of the commercial freezers in the supermarket and hypermarket has transcended its basic function of simply illuminating products. It has become a crucial factor in creating unique shopping environments and influencing consumers’ shopping emotions and decisions. As professional LED light suppliers, we are well aware of the responsibility we bear to craft exceptional LED lighting experience scenes for supermarkets and hypermarkets. This is not only about enhancing product display effects but also a vital means to boost the overall competitiveness of supermarkets and hypermarkets and increase sales revenue. Below, we will delve into how to create memorable lighting experience scenes from multiple dimensions, スーパーマーケットやハイパーマーケットが適切な冷凍庫照明を正確に選択できるように支援します.
Pursuing Ultimate Light Quality to Restore the Authentic Charm of Products
1. カラーレンダリングインデックス: Accurately Presenting Product Colors
The color rendering index (CRI) is a crucial indicator for measuring a light source’s ability to reproduce the true colors of objects. In a supermarket environment, using light sources with a CRI (ra) 以上の 80 is the most basic requirement. For fresh produce, light sources with a CRI (ra) 以上の 90 can best showcase the true colors of the products, allowing consumers to feel as if they are shopping in a natural setting.
Taking the fruit section as an example, the skins of apples, oranges, durians, and other fruits are primarily yellow. To maximize the restoration of the fruits’ colors and shapes, making them appear more three-dimensional and appealing, we recommend using spotlights with a color temperature of 3000K for illumination. This precise lighting design enables consumers to clearly see the textures and colors of the fruits, stimulating their purchasing desire.
In the meat section, lighting with a high color rendering index is equally crucial. It can clearly display the textures and colors of fresh meat, making consumers feel as if they can almost taste the tenderness and juiciness of the meat. Imagine a scenario where consumers stand in front of the meat-freezers and see fresh meat with a rosy hue and clear textures; the likelihood of them making a purchase will significantly increase.
For the vegetable section, lighting with a high color rendering index can highlight the freshness and vibrant green of the vegetables. Under such lighting, the vegetables appear as if they have just been picked from the fields, giving consumers more confidence when selecting them and thereby promoting sales.
2. Color Temperature Selection: Creating a Unique Atmosphere and Mood
In the lighting environment of refrigerated display showcases, the choice of color temperature plays a crucial role in creating an atmosphere and influencing emotions. Different color temperatures can create vastly different shopping atmospheres, meeting the display needs of various products.
When the color temperature is around 3000K, the light color leans towards yellow, creating a warm and soft atmosphere. This atmosphere is highly suitable for displaying products that need to highlight a warm and cozy texture, such as in the baked goods section. Under the warm lighting, baked goods like bread and cakes seem to emit an enticing aroma, making consumers feel the warmth of home and thereby increasing the likelihood of purchase.
On the other hand, when the color temperature exceeds 5000K, the light color leans towards blue. This cool-toned lighting can create a refreshing and clean feeling, making it highly suitable for displaying seafood products. The cold white light makes seafood appear fresher and cleaner, as if it has just been caught from the sea, providing consumers with a high-quality visual experience. When purchasing seafood, consumers often place great emphasis on its freshness, and appropriate color temperature lighting can enhance their perception of the seafood’s freshness, thereby promoting sales.
3. Color Temperature Consistency: Ensuring a Harmonious and Unified Shopping Environment
The quality of LED lights varies greatly. If products of poor quality are chosen, noticeable light attenuation will occur within less than two years of use. When replacing the lamps, due to the contrast between the old and new ones, there will be a significant difference in illuminance, resulting in varying color temperatures. This seriously affects the overall lighting effect.
Laidishine’s LED refrigerated display lights can still maintain over 80% of their initial lumens after 50,000 hours of continuous use.
Core Supporting Factors:
Structural Design: We took this into account right from the R&D stage. Our lamps are equipped with built-in aluminum rails, providing an excellent heat dissipation system.
Constant Current and Voltage: With built-in IC chips, we ensure the stability of the lights’ luminous efficacy.
Stringent Quality Control System: Every single production step must undergo a 100% full inspection before leaving the factory, strictly upholding our quality standards
Focusing on Energy Conservation and Consumption Reduction to Lower Operational Costs
The operational costs of commercial freezing and refrigeration equipment are exorbitant, and every supermarket operator has a strong demand for energy conservation. According to statistics, 照明が占める割合はおよそ 27% of the energy consumption in supermarkets. したがって, in addition to attractive product displays, an efficient lighting solution is of paramount importance to operators.
1. DC24V Low-Voltage System: A Perfect Combination of Safety and Efficiency
Our freezer light series adopts a DC24V low-voltage system, which offers numerous advantages. Traditional high-voltage LED lights require additional step-down circuits, resulting in significant energy losses. 対照的に, the DC24V low-voltage design of Laidiseng freezer lights directly matches the LED operating voltage, reducing conversion losses and achieving up to 30% overall energy savings.
その間, the low-voltage system also reduces the risk of electric shock, making it highly suitable for the humid environment of freezers. In humid conditions, high-voltage systems pose greater safety hazards, whereas low-voltage systems provide a safer shopping and working environment for consumers and staff.
2. Precise Lens Technology: Enhancing Lighting Efficiency and Eliminating Ineffective Light
Compared to traditional LED energy-saving lighting solutions, the direction of light distribution is crucial. Traditional LED lights emit light at 360°, illuminating areas where lighting is not required, resulting in energy waste.
Laidishine’s freezer lights utilize precise lens technology to focus light on the product surface, eliminating ineffective light. By focusing the light onto the product surfaces through the lens, light utilization efficiency is increased by 40%. This technology is particularly evident in pull-door cabinets. When the lights are installed in the middle of the door frame, dark areas no longer occur in the center, ensuring that every product receives uniform and adequate illumination.
Creating a Comfortable Shopping Environment to Enhance Consumer Experience
1. Addressing Glare Issues to Protect Consumers’ Eyes
Harsh, glaring lights often cause discomfort and irritability among customers. Under intense lighting, it becomes difficult for customers to discern product details, naturally diminishing their purchasing desire.
To tackle the glare problem, Laidishine’s freezer shelf lights are equipped with frosted lampshades. These frosted shades effectively scatter the light, making it softer and preventing direct light from irritating consumers’ 目.
In actual supermarket renovation projects for Walmart, we have selected different lighting fixtures tailored to various types of freezers. 例えば, the glass door refrigerator display showcase cabinets, we have employed column lights available in left, center, and right variants to ensure that every product receives just the right amount of illumination. In the multi-deck showcase opened, we have installed ceiling lights with lenses and shelf lights with frosted shades. This setup not only illuminates the products on each shelf but also evenly covers the entire exterior of the cabinets with light. During the installation of the island cabinets, we have broken away from traditional methods by placing the lights beneath the frames. This ensures that the products inside the cabinets are fully illuminated without obstructing customers’ views. Through these comprehensive upgrades, we have provided customers with a brand-new shopping experience.
2. Emphasizing Overall Compatibility to Foster a Harmonious Shopping Atmosphere
The selection of appropriate freezer lights should not only consider their individual performance but also their integration with the overall spatial layout of the supermarket. In large supermarkets, the freezer area is typically interconnected with shelves and aisles. The installation position and illumination angle of freezer lights need to be coordinated with the surrounding environment to avoid light conflicts or shadowy areas.
例えば, in areas where freezers are adjacent to shelves, the illumination range of freezer lights should avoid causing reflections or glare on the products on the shelves, which could hinder customers’ ability to view them. 同時に, the brightness of freezer lights should match the lighting brightness of the surrounding environment to create an overall harmonious and comfortable shopping atmosphere. A harmonious and unified shopping environment enables consumers to shop more relaxedly, increasing their dwell time in the supermarket and thereby enhancing the likelihood of purchases.
Displaying products is the core task of a retail store, and lighting is a crucial aspect of product display. Excellent lighting design can accelerate product sales and help businesses increase their profitability. If you are considering upgrading or renovating your store, please feel free to contact our professional team. We will provide you with a comprehensive lighting solution to assist you in creating a uniquely charming, energy-efficient, and comfortable shopping environment.
