棚で顧客を静かに追いかけていますか? 調査によると, 80% 消費者の適切な棚照明は、購入の決定に影響を与える可能性があると考えています, while dim or harsh lighting causes 30 percent of shoppers to turn away. In the retail industry, shelf lighting serves not only as a silent sales assistant for merchandise display but also as a meticulously designed psychological battle to influence consumer behavior. This article will reveal the Golden Rule of shelf lighting, helping you use the magic of light and shadow to activate every inch of sales space. The secret of display shelf lighting that everyone should know for retail.
一、棚の照明: A sales booster underestimated by 90% of retailers
1. Increasing the appeal of the product
The shelf is a platform where the goods are exhibited, and it is the initial scene in the discussion with customers. Proper lighting not only provides a comfortable and bright shopping environment for customers, but it also precisely restores the color of the goods and creates an appealing atmosphere. According to Ikea research, product click-through rates on shelves increased by 47% after lighting optimization.
2. Boost Sales
Choosing adequate lighting based on product characteristics can create a warm atmosphere and increase customers’ stay time, elicit emotional responses, and stimulate their purchasing desire. したがって, this leads to an increase in sales.
3. Enhance Brand Image
Shelf display lighting is part of the overall lighting design, conveying the brand’s philosophy and personality. With creative lighting design, a unique impression can be left on customers, fostering brand loyalty.
二、Five good ideas for shelf light
Laidishine has been involved in the LED manufacturing sector for decades, and its global client base gives significant and direct market input. We have carefully designed a unique LED shelf lighting solution based on our thorough study and analysis of the needs of our global consumers. Here are five innovative concepts.
1. Uniform lighting ensures no shadows or brightness variations.
Addressing the issue of shelf lighting, traditionally, lamps on the same row of shelves were often connected in series. しかし, this approach often led to a prominent problem: 時間とともに, uneven lighting would appear on the shelves, particularly with light becoming significantly dimmer towards the deeper parts of the shelves. This phenomenon not only impacted the display effect of the goods on the shelves but also potentially caused inconvenience to customers’ ショッピング体験.
To overcome this defect, Laidishine has introduced shelf lights equipped with built-in constant current chips. The design of these shelf lights is ingenious, with their core lying in the built-in constant current chips that effectively ensure consistent brightness across lamps from the first to the last shelf (with a possible series connection length of 8 メーター). This innovative technology not only resolves the issue of brightness variation caused by uneven current distribution in traditional series-connected lamps but also significantly enhances the overall lighting effect of the shelves, ensuring that goods on every level and in every corner can be fully displayed.
2. The art of invisible lighting
Consider a scenario: when customers step into a store, overly glaring lights on the shelves can not only make them feel uncomfortable but also act as an “invisible pusher” to drive them away. Glaring lights often disrupt the comfort of the shopping environment, affecting customers’ purchase intentions.
しかし, Laidishine’s shelf display lights neatly address this issue. The design of light The body is compact and delicate, allowing for easy installation on the shelf behind the label, resulting in a near-perfect concealment effect. This design is not only aesthetically pleasing but, more importantly, it avoids direct light shining into customers’ eyes, thereby eliminating the discomfort of glare. 同時に, despite being ingeniously hidden, the lamp can accurately shine on the surface of the food, providing adequate lighting for the contents. The lighting effect of “See the light but not the light” shows the intricacies and texture of objects while also creating a pleasant and comfortable shopping environment. Browsing in such a setting is more fun than shopping.
3. Flexible installation.
To ensure the ease of after-sales maintenance, we painstakingly devised two novel mounting brackets that provide users with more flexible and diversified installation options. The two brackets are installed using magnet adsorption and screw fastening to suit installation requirements in a variety of scenarios and conditions.
mounting bracket with Magnet
Design features: bracket built-in powerful magnet, can be easily adsorbed on the metal part of the shelf; no drilling or drilling; the installation process is simple and fast.
Applicable situation: it is suitable for occasions where the shelf surface is made of metal. The adsorption force of the magnet is strong to ensure that the lamps and lanterns are stable and do not fall off.
Maintenance convenience: when the need to repair or replace lamps arises, just gently remove the lamp bracket without dismantling screws or damaging the shelf structure, greatly saving maintenance time and cost.
Screw-mounted installation bracket:
Design Features: The bracket is made of sturdy material and equipped with standard screw holes, allowing it to be securely fixed to any position on the shelf via screws.
Applicable Scenarios: It is suitable for situations where the shelf surface is non-metallic or where more stable installation is required. The screw-mounting method ensures the stability and safety of the luminaires during prolonged use.
Ease of Maintenance: Although the screw-mounting method is relatively complex, the bracket’s design takes into account the ease of disassembly. During maintenance, simply use a screwdriver to easily unscrew the bolts, allowing the luminaire to be removed for repair or replacement.
4. Safety and Energy Efficiency
Retail outlets and supermarkets, as significant places for daily consumption, typically have longer business hours, lasting 12 hours or more. With such a long working period, electricity prices have surely become a non-negligible running cost. Laidishine specifically designed a 24V low-voltage shelf lamp to assist store owners in efficiently controlling this expense while ensuring the safety and efficiency of shelf lighting. Avoiding the risk of electric shock is also beneficial for merchants in terms of energy conservation and cost savings.
5. Durable and Reliable
The body of Laidishine’s shelf lights is made of PVC material, which is stable and heat-resistant. It is not prone to deformation or damage due to prolonged use or increased ambient temperature, ensuring stable operation of the shelf lights in various environments.
三、How to Choose the Perfect Lamp and Install It on Your Shelf
1. 色温度: Choose a varied color temperature based on the product’s qualities to take advantage of light. 例えば, when placing bread shelves, use warm color lighting; while placing jewelry shelves, use white lighting.
2. Formal manufacturers: When purchasing lamps and lanterns, make sure the formal manufacturers have a high reputation and credibility. These manufacturers typically have strong quality management and after-sales service systems in place to give high-quality products and dependable service.
3. Certification: Qualified lights and lanterns typically meet necessary national factory standard certification standards, such as the 3C certification. These certification marks are a significant indicator of the quality and safety of lamps and lanterns. When making a purchase, ensure that the goods bear the appropriate certification mark.
4. With the beam angle, adjust the lamp’s beam angle so that light is focused on the product’s surface rather than wasted.
4、Practical QA: Solving Your Top 6 Pain Points
1. Q: Are LED lights energy-saving?
あ: Compared to traditional halogen lights, LED shelf lights save over 70% of energy. With a 12-hour daily operation, the annual electricity savings from using LED lights can exceed RMB 2,000.
2. Q: Will modifying old shelves disrupt their structure?
あ: For metal shelves, we use magnetic brackets for installation, which require no drilling throughout the process and are easy to operate.
3. Q: How long is the lifespan of LED lights?
あ: Our LED lights generally have a warranty period of 5 年. Many of our clients have reported a lifespan of up to 10 年.
4. Q: Is there a risk of fire if they are operated for long periods?
あ: いいえ, our LED lights are made of high-temperature-resistant materials and have excellent heat resistance. (Link to a previous article)
5. Q: What should I do about the many and messy wires?
あ: Laidishine offers wiring harnesses specifically designed to suit different shelf configurations, including options for 6 shelf layers, 5 shelf layers, 4 shelf layers, 3 shelf layers, そして 2 shelf layers. These harnesses make installation and wire management simple and organized, ensuring a clean, efficient setup that enhances the overall functionality of your display.
6. Q: What is the best material for a light shelf?
あ: PVC or aluminum. PVC has unique properties that make it heat-resistant and stable. Aluminum, 一方で, is more premium, with excellent heat dissipation that increases the lifespan of the lights.
