Che tipo di luci sono più adatte per i supermercati?

Nel settore della vendita al dettaglio estremamente competitivo, l'illuminazione non è semplicemente una struttura di supporto di base; è anche un fattore cruciale che influenza i clienti’ esperienza di acquisto, the presentation effect of products, and operational costs. Large supermarkets and hypermarkets cover vast areas with distinct functional zones, making their requirements for lighting solutions even more complex. COSÌ, what kind of lights are truly more suitable for supermarkets? Prossimo, let’s delve deeper into this topic.

The Importance of Lighting Design in Supermarkets

Through meticulous lighting design and layout across the entire store, the surfaces of the merchandise are illuminated by just the right amount of light, presenting a favorable visual effect and becoming the focal point of attention. In stark contrast, the illumination of the floor aisles is skillfully reduced. This contrast between light and dark further accentuates the presence of the merchandise. Guided by the lighting, customers can focus intently on the products, which not only helps to extend their shopping time and increase the likelihood of purchases but also enhances the overall sense of sophistication in the store.

According to research in the “Retail Environment Lighting Guide” published by the Illuminating Engineering Society (IES) of the United States, a well-planned lighting design can extend customers’ average dwell time in supermarkets by 15% – 20% and increase shopping conversion rates by 10% – 15%. This fully illustrates the importance of lighting design in supermarket operations.

Principles of Spatial Lighting Environment Design

1. Direct Lighting System

Light Distribution Characteristics: 0 – 10% of light output upwards and 90 – 100% downwards.

Application Value: This is beneficial for creating strong contrasts between light and dark, and generating vivid and interesting light and shadow effects.

Typical Scenarios: Spot lighting in the fresh produce section, accent lighting for promotional end caps.

2. Semi-Direct Lighting System

Light Distribution Characteristics: 10 – 40% of luminous flux upwards and 60 – 90% downwards.

Application Value: Creates a softly transitioned lighting environment and enhances the sense of depth in the space.

Typical Scenarios: Basic lighting for aisles, display lighting in the apparel section.

3. Omnidirectional Lighting

Light Distribution Characteristics: 40 – 60% of light output upwards and 40 – 60% downwards.

Application Value: Eliminates visual fatigue and creates a uniform lighting environment.

Typical Scenarios: Dry goods section, areas around the checkout counter.

4. Semi-Indirect Lighting System

Light Distribution Characteristics: 60 – 90% of luminous flux upwards and 10 – 40% downwards.

Application Value: Enhances the perceived height of the space and creates a sense of layering.

Typical Scenarios: Guiding customer flow at the entrance, lighting for high-shelf areas.

5. Indirect Lighting System

Light Distribution Characteristics: 90 – 100% of luminous flux upwards and 0 – 10% downwards.

Application Value: Creates an ambient lighting environment and eliminates direct glare.

Typical Scenarios: High-end product display areas, brand-specific zones.

Lighting Solutions for Functional Zones in Supermarkets

1. Lighting Design at Supermarket Entrances

The supermarket entrance serves as the first point of contact between customers and merchandise, acting as a pivotal scene for shaping initial impressions. The comfort level of the shopping environment created here directly influences customers’ willingness to enter the store. Perciò, the lighting layout in the entrance area should utilize LED fixtures with a high color rendering index (Ra ≥ 90). Through precise color rendering performance, these fixtures can accurately restore the true colors of merchandise, enhancing visual appeal and instantly conveying a sense of high-quality product texture and brand value to customers upon their arrival.

Generalmente, a layered lighting approach is recommended:

Basic Lighting Layer: Recessed anti-glare downlights (spaced 1.2m apart) provide uniform illumination of 150-200 lux, eliminating dark corners in the space.

Accent Lighting Layer: Adjustable-angle track-mounted spotlights (with a beam angle of 15-30°) focus on promotional merchandise, creating a 3:1 contrast ratio between light and dark areas to strengthen visual focal points.

Guiding Lighting Layer: Recessed floor light strips (with an illumination level of 50 lux) and wall-mounted grazing lights form an invisible visual pathway, naturally guiding customers deeper into the store through gradual changes in light and shadow.

2. Lighting for Supermarket Aisle Areas

The lighting in supermarket aisles must provide a sufficiently bright and inviting atmosphere, enhancing the visibility of merchandise while enabling customers to clearly read signage for different functional zones. This allows them to quickly locate the products they need, effectively saving shopping time. TRD linear light strips with winged designs are a popular choice; the wings on both sides can be tilted upwards by 30°, providing excellent illumination not only for the central aisle but also for the shelves on either side. Many supermarkets and hypermarkets opt for these fixtures to reduce costs, as they eliminate the need for separate shelf lighting.

3. Lighting Selection for Shelf Areas

When customers stand 1 meter away from shelves, their effective viewing range generally spans 60-180 cm vertically, but the clearest visibility occurs between 80-150 cm. Products placed in this zone sell faster, and the central beam of lighting should be adjusted accordingly. Priority lighting should first highlight the “golden display zone.” The illumination level in shelf areas should be maintained between 300-500 lux to ensure merchandise is clearly visible. This standard is formulated based on human visual perception characteristics and merchandise display requirements.

4. Bakery Section illuminazione

The pleasant milky aroma of bread often evokes deep breaths from customers, reminding them of the joy of eating. Decorative lights above bread display cases can attract attention from afar, while internal shelf lighting makes bread appear irresistibly appealing. The lighting inside bread cases plays the primary role in showcasing the golden hues of bread. Warm light at 2700K creates a stronger appetite appeal compared to 3000K.

5. Fresh Produce Section

This area serves as a key hub for customer traffic and a focal point of supermarket operations. Fresh produce has a short shelf life, and customers demand high freshness standards. Consequently, lighting requirements for fresh produce are exceptionally stringent. Indice di resa cromatica elevato (CRI) fixtures should be selected, with even higher demands for color accuracy and saturation. Specialized lighting is employed for fresh meat, combining true color rendering with enhanced visual effects.

6. Refrigerated Cabinet Area

Brightly lit refrigerated cabinets often enhance customer preference for the products inside. Laidishine's refrigerated display lighting equipment achieves an IP65 moisture-proof rating or higher, with cold-resistant capabilities for operation at temperatures as low as -35°C. All fixtures are low-voltage, ensuring operational safety.

7. Checkout Counter

The color temperature of lighting in checkout areas typically ranges around 6000K white light. Bright and clear illumination at checkout counters is crucial for facilitating transactions and ensuring accuracy. Linear lighting is recommended to provide focused, shadow-free illumination for the checkout zone.

Factors to Consider When Designing Supermarket Lighting

If you wish to delve deeper into professional knowledge and cutting-edge technologies in supermarket lighting, you can visitwww.laidishine.com.  This platform offers a wealth of industry news, technical articles, and case studies.

We hope the above content helps you gain a more comprehensive understanding of supermarket lighting, enabling you to select more suitable fixtures and create a more appealing and competitive shopping environment. Do you have any further questions about supermarket lighting? Feel free to contact us. https://www.laidishine.com/contact/